MBA in Marketing

MBA in Marketing – Advance Your Career with a Prestigious and Internationally Recognised Degree

Duration: 10 months (distance learning, start and finish anytime)

Assessment: One comprehensive assignment; students decide when they feel ready to take the exam, and the assignment questions will then be provided.

Overview

This MBA in Marketing is designed to equip you with the essential knowledge and practical skills to excel in today’s dynamic marketing environment. Delivered fully online with no requirement for physical presence, this program offers flexible learning tailored for busy professionals aiming to advance their careers in marketing management, digital marketing, and strategic marketing planning.

Course Modules and Subjects

• What is Marketing?
  Introduction to fundamental marketing concepts and their role in business success.

• Marketing Management
  Principles and practices of managing marketing strategies and teams.

• Marketing Management Philosophies
  Understanding diverse marketing approaches and philosophies shaping business decisions.

• Marketing Challenges into the Next Century
  Addressing contemporary and emerging challenges in marketing strategy and execution.

• Marketing and Society: Social Responsibility and Marketing Ethics
  Exploration of ethical considerations and social responsibilities in marketing.

• Social Criticisms of Marketing
  Examination of public and scholarly critiques of marketing practices.

• Citizen and Public Actions to Regulate Marketing
  Overview of how societal and regulatory bodies influence marketing policies.

• Business Actions Towards Socially Responsible Marketing
  Strategies for businesses to adopt socially responsible marketing policies.

• Principles for Public Policy Towards Marketing
  Understanding policy frameworks governing marketing practices.

• Strategic Marketing Planning
  Techniques for developing and implementing effective marketing plans.

• The Global Market Place
  Insights into marketing on an international scale, including cross-cultural considerations.

• Business Markets and Business Buyer Behaviour
  Study of business-to-business markets and decision-making processes of organizational buyers.

• Market Information and Marketing Research
  Methods for collecting and analyzing market data to inform strategy.

• Core Strategy
  Fundamentals of competitive strategy within the marketing context.

• Digital Marketing Strategy
  Development and execution of marketing strategies leveraging digital channels.

• Customer Relationship Management (CRM)
  Strategies and technologies for managing customer interactions and retention.

• E-Commerce
  Understanding online commercial transactions and associated marketing techniques.

• Fundamentals of Management
  Core management principles supporting marketing leadership roles.

• And many more
  Additional topics covering advanced marketing concepts and contemporary trends.

Learning Approach

The program combines theory with practical application through case studies, interactive content, and assessments designed to prepare you for real-world marketing challenges. The flexible, distance-learning format allows you to study at your own pace within the 10-month duration.

Downloads

After your payment has been received, you will receive a download link that allows you to conveniently download all the study materials.

Choose to pay in easy monthly installments. A 10% surcharge applies to this payment option.